PLAIN CITY, Ohio—Select Sires
proudly announces that 7HO11314 Mountfield SSI Dcy MOGUL-ET (EX-93-GM) has
exceeded 1 million units in sales at seven years of age. This milestone marks
the tenth sire in Select Sires’ history to reach this milestone following
7HO9222 SHOT, 7HO8081 PLANET, 7HO8165 MILLION, 7HO7466 MOSCOW, 7HO6417 O MAN,
7HO5708 BLITZ, 7HO4213 INTEGRITY, 7HO3707 MATHIE*CV and 7HO1236 MANDINGO.
Bred by Mountfield Farms, Roger and Phil Marshfield,
Marcellus, N.Y., MOGUL was purchased by Select Sires Inc., as an embryo and
went through the Aggressive Reproductive Technologies™ (ART™) program.
“Skeptics were quickly shown the value of genomic testing, and MOGUL was a
serious example of the power genomics could give to us,” says Jeff Ziegler,
genomics program manager at Select Sires.
“Never in our wildest dreams could we have imagined that
MOGUL would be the No. 1 sire in the world one day,” says the Marshfield
family! “Although, we did realize early on that MOGUL’S dam, Mountfield Marsh
Maxine-ET (VG-88-EX-MS-DOM), was an extraordinary cow that had that rare
ability to transmit her extreme genetics no matter what bull is used. Before
the science was available to prove it, we knew that her bulls seemed to
transmit higher genetic traits than her heifer offspring. It’s really not a
surprise to us that MOGUL has sired so many hot genomic sons.”
Touted as ‘the total package,’ MOGUL debuted as the second
highest ranking young sire in the breed in December 2011 with a genomic proof
of +1,469M, +87F, +52P and +3.55T. Three years later, MOGUL appeared at the
number one spot on the TPI® list. His first daughter-backed
summary illustrated that he delivers the best combination of top Net Merit
(NM$), Combined Fat and Protein (CFP), Cheese Merit (CM$) and Feet and Leg
Composite (FLC) in the Select Sires lineup.
Today, MOGUL is known as a sire that has created customer
success around the globe. “His ability to dominate a mating, regardless of the
type of cow he is used on, has been shown by very few sires in Holstein
history,” says Rick VerBeek, sire analyst for Select Sires. “He is referred to
as the modern day 7HO58 ELEVATION because of that consistent dominance, and his
sons and soon to be grandsons that are dominating genetic ranking lists around
the globe.”
Criticized for siring ‘fat bred heifers,’ MOGUL’s daughters
quickly turned heads, calving in with extraordinary udders and feet and legs,
with great milking ability and reproductive performance that made them
standouts in the herd. “Now, the number of extremely high-scored young MOGUL
daughters in some of the very best genetic herds in the world show that his
dominance will continue for some time,” states Ziegler.
With the August 2017 sire summary, MOGUL continues to
transmit outstanding balance: +2504GTPI, +1,220M, +119CFP, +2.22T, +3.08UDC,
+2.35FLC, and +4.1PL.
Based in Plain City, Ohio, Select Sires Inc., is North
America’s largest A.I. organization and is comprised of nine farmer-owned and
-controlled cooperatives. As the industry leader, it provides highly fertile
semen as well as excellence in service and programs to achieve its basic
objective of supplying dairy and beef producers with North America’s best
genetics at a reasonable price.