Chobani, LLC, maker of America's #1 Greek Yogurt brand and
the second largest overall yogurt manufacturer in the U.S., Wednesday announced
the launch of the company's first-ever plant-based recipe Non-Dairy Chobani, to
give people looking for non-dairy products a delicious option that's packed
with probiotics, less sugar1,2 than other non-dairy brands and contains only
natural ingredients.
"We have a belief: if we can't make something better,
we don't make it at all. And for some time, we've felt that people deserve
better non-dairy options," said Hamdi Ulukaya, founder and CEO of Chobani.
"We've come up with something that's much better than what's out there --
a new recipe that's absolutely delicious, but also meets our food philosophy of
being nutritious, made with only natural ingredients and at a price that's
accessible to all. Most importantly, this isn't a replacement to dairy, but
it's a game-changer for plant-based products."
Starting this month, Chobani is rolling out nine new
Non-Dairy Chobani cultured organic coconut products that will be available
nationwide at grocery and retail stores. Like all Chobani products, Non-Dairy
Chobani are made using only natural, non-GMO ingredients, and no artificial
flavors, sweeteners or preservatives to adhere to our authentic Chobani craft
and food philosophy. Non-Dairy Chobani products also naturally contain no
lactose, are packed with probiotics, and are made with 25% less sugar1,2 than
other non-dairy options.
Non-Dairy Chobani name and packaging also represents
Chobani's advocacy for transparency as it pertains to better aligning food
standards of identity. As an independent food company, Chobani is taking a
leadership role in advocating for transparency in dairy and clear distinctions
between milk-based foods, such as yogurts, and other options like our Non-Dairy
Chobani cultured organic coconut purees. Chobani believes consumers are more
empowered when food companies accurately describe foods and the nutritional
benefits they offer.
The Non-Dairy Chobani platform includes:
- Single Serve Cups: Blueberry, Peach, Slightly Sweet Plain,
Strawberry and Vanilla
- Single Serve Drinks: Mango, Slightly Sweet Plain,
Strawberry and Vanilla Chai
- Suggested retail prices for Non-Dairy Chobani include
$1.99 per 5.3oz single-serve cup and $2.49 per 7oz single-serve drink.