Zollikofen-- Swissgenetics is investing in New Generation
Genetics (NGG) as of July 1, 2020. NGG has been successful in the American
genetics market since it was founded in 1994 by Dan and Sandra Gilbert, and has
since been run by Dan as a co-owner. The aquition will ensure the future of NGG
and will continue the Brown Swiss industry’s best established name.
All
jobs will remain
Through the investment by Swissgenetics,
the NGG team will continue to deliver services to its loyal customer base. Dan
and Sandra will then transition to retirement during the next few years. NGG
produces and markets bovine semen for the Brown Swiss breed. The company
produces semen via a partner in the United States and the NGG team undertakes
the marketing in collaboration with distribution partners worldwide.
Swissgenetics
strengthens its global leader role in the Brown Swiss market
Through the acquisition of NGG's
distribution network, Swissgenetics will obtain access to new markets and
countries. Both firms will benefit sustainably from the synergistic effects.
Swissgenetics is therefore not only strengthening its international leadership
position in the Brown Swiss market, but its position in the global genetics
market in general. This expansion of the global distribution network will also
enable Swissgenetics to benefit from production sites in two countries. The
aquitsion will continue to serve Swiss bull suppliers, and the entire customer
base, who can all benefit from a healthy and expanding Swissgenetics.
Please direct questions and requests for
further information to Dr. Christoph Böbner at +41 31 910 62 72 or cbo@swissgenetics.ch.