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The DAT People's Choice Question of the Week: Abandon Fluid Milk?
2019 was a good year for U.S. per capita dairy product consumption, based on annual estimates from the USDA.
Consumers decide which products are valued and decided they prefer to eat dairy products, cheese and butter to name a few, instead of drinking them, 2019 was another year-to-year decline in fluid beverage milk.

If the customer is always right, should the dairy industry place most of it's resources in promoting cheese, butter, yogurt, etc. and abandon fluid milk promotion?
Reader Comments
Comments posted do not express the viewpoint of Dairy Agenda Today or its staff members.
realworld
September, 18 2020
bottle milk like it was meant to be, and stop putting it in those terrible cardboard cartons, and it'll sell itself!
Ron Swanson
September, 18 2020
Skim milk is water lying about being milk. Love that quote.
Tony Whitehead
September, 16 2020
Lots of things will kill me the way I live. 1% milk and oatmeal is not on that list.
Like My Skim
September, 16 2020
Bad taste, I have to disagree. I use whole milk on my cereal, oatmeal, in smoothies, sauces, etc, etc. I want CLA in my diet. But if I’m drinking a glass, it’s skim all the way. Everyone’s tastes are different.
Balance Sheet Guy
September, 16 2020
My kids love milk but they will not drink milk at school because it tastes bad. The school lunch bureaucracy and lunch staff fail to recognize that food that tastes bad ends up in the garbage. It doesn't matter how healthy food is if the kids don't eat its not nutritious. Maybe we should serve fresh, cold, great tasting milk in a variety of flavors at schools. Advertising would be less important if kids loved the taste of milk.
OLDSTER
September, 16 2020
It still bothers me that we want to advertise milk as a generic product. Sending money to a national agency makes them act like a government agency-"we're here to help you", while I believe your local co-op brand names should be promoting their own product. Keep your monies close to home, but keep putting your name out there.
Ronald Flatness
September, 16 2020
Who is the WE you blame? The dairymen did not cause this problem... it's those non-marketing experts!
Bad taste
September, 15 2020
We need to admit that we created some of our own problem with fluid milk. The 1% and no fat milk products are terrible. It’s no wonder there’s not a demand for something that tastes so bad.
Reality
September, 15 2020
could likely get the marketing/ advertising job done by some ambitious college interns....
Tony Whitehead
September, 15 2020
Is this really a serious question? Why give up? Here's three examples. Shattos dairy in northwest Missouri, Fairlife, the nut juice crop. We have been miserably failed by the advertisement people we have paid billions of dollars to and a large part of that money went toward vacations and parties. We are "educating the farmers " why dont we educate the public? Its easy for these over paid con artists to continue their work. Just dump their job on a farmer, collect a check, head for the lake next weekend.