ROSEMONT, Ill. – The dairy checkoff is positioning the
farmer-founded Fuel Up to Play 60 program in a fresh way to help students and
educators navigate the school year.
Many teachers are looking for ways to engage students
through curriculum and digital learning with an emphasis on wellness for minds
and bodies. To meet these needs inside and outside the classroom, Fuel Up to
Play 60 – created by the dairy checkoff and National Football League (NFL) –
developed an easy-to-navigate website (www.FuelUpToPlay60.com),
educator dashboard and an enhanced student app.
“One of the checkoff’s key priorities is ensuring dairy
products and farmers’ story are relevant with today’s younger consumers,” said Beth
Engelmann, chief operations officer of Dairy Management Inc. (DMI),
which manages the national dairy checkoff. “Schools remain a critical
investment for driving trust and sales, but we must always be evolving our
approach to drive measurable impact in the cafeteria and the classroom.”
The website launches Sept. 13 to coincide with the “Start
Fresh with Fuel Up to Play 60” initiative. The site allows educators and
parents to learn about the program
and access resources focused on dairy nutrition and dairy farmers’ care for the
environment.
“This is the perfect time to hit the reset button
and bring a new vibe that builds off the program’s 10-year legacy
and evolves it to meet the needs of educators, parents and students in the
world we live in today,” said Anne Warden, executive vice president of
strategic integration for DMI. “We’re ready to start fresh together and
highlight how Fuel Up to Play 60 is more than just an in-school program, while
we showcase how dairy can fuel families and help them perform their best during
their day, from breakfast to bedtime.”
Some new and enhanced website elements include:
·
The Fuel
Up to Play 60 Learning Plan, which aligns with national standards in
science, social emotional learning and health education and introduces dairy as
fuel for body and mind as well as dairy’s sustainability
practices.
·
Program guides that help parents and educators
easily and efficiently find the answers they need about the program. This
includes access to greater Fuel Up to Play 60 learning resources, such as the Homeroom.
·
A refreshed Educator
Dashboard with opportunities for state and regional checkoff teams to create
personalized content for their local schools.
·
An upgraded Student
Zone App that allows students to create accounts, complete activities,
collect badges and be named Fuel Up to Play 60 Champions.
Fuel Up to Play 60 also will work with NFL players,
dietitians, food-focused parents and inspirational educators to share ideas on
how they fuel their days on social media channels, including TikTok,
Pinterest, Instagram and Facebook.
GoNoodle Partnership Yields Results
Keeping kids moving and making smart food choices is the
focus of a new checkoff partnership with GoNoodle,
a popular and trusted “edutainment” platform for teachers and parents. The program
promotes health and wellness through physical activity, mindfulness and healthy
eating. The checkoff and GoNoodle launched the first two-player game called
“Coach Terry’s Touchdown! powered by Fuel Up to Play 60.”
The free game has students racing down a virtual football
field to reach the end zone while avoiding objects such as flying foam fingers
trying to tackle them. Students collect “power ups,” including milk, yogurt and
smoothies, to keep their energy up and they earn bonus points as they try to
score touchdowns in 60 seconds.
Since its launch in May through July, Coach
Terry’s Touchdown! has ranked first among all GoNoodle games determined by
starts, finishes and total movement minutes. Its total minutes of movement is
133 percent higher than the company’s overall average.
To learn more about the dairy checkoff, visit www.usdairy.com.