SYRACUSE, N.Y.  – American Dairy Association North East and New York dairy farmers and county dairy promotion committees are partnering with Tops Markets across the state to build trust and sales in local dairy during National Dairy Month.

“Thanks to our long-standing relationship with Tops Markets and our mutual interest in promoting local dairy to consumers, this campaign is a ‘win’ for everyone,” said ADA North East CEO John Chrisman. “Having our county promoters in-store also further brings the message home that ‘your milk comes from a good place.’”

The comprehensive retail campaign developed by ADA North East includes:

• In-store signage featuring local dairy farmers that will remain in the milk cases beyond National Dairy Month in June
• Three different dairy farmers will be featured in their local Sunday newspapers, including:
• John Mueller, Willow Bend Farm, Clifton Springs, N.Y. 
• Don Jensen, Lawnhurst Farm, Stanley, N.Y.
• Jody Neal, Orleans Poverty Hill Farms, Albion, N.Y.
• Weekly social media posts are airing on Tops sites featuring additional local dairy farmers
• Weekly dairy trivia on Tops’ Facebook page for a chance to win dairy prices
• County dairy promotion committees are conducting in-store promotions with milk sampling, giveaways, and nutritional handouts

“Be sure to look for the signage in your local Tops markets through the end of the month,” added Chrisman.