BRATTLEBORO, Vt.
September 21, 2022 — Holstein Marketplace Sires in excited to announce the
release of IR PRIMETIME 712SM02001. PRIMETIME is a homozygous black, homozygous
polled SimAngusTM bull, and the first HOLSimTM bull to be added to
the Marketplace Sires line up.
HOLSim bulls like
PRIMETIME are elite SimAngus sires with traits that will complement Holstein
females for a more profitable terminal calf. SimAngus
bulls combine the strengths of two breeds (Simmental and Angus), giving them an economic advantage and
making them the sought-after breed for beef on Holstein breeding programs.
PRIMETIME is a superior bull that ranks among the highest
HOLSim bulls available. He ranks in the top 5% of the SimAngus breed for
several economically relevant traits, such as Calving Ease, Birth Weight,
Marbling and Ribeye Area. He’s also ranked in the top 1% for Terminal Index.
His Angus sire, G A R HOME TOWN, is recognized for his combination of breed
leading carcass traits and pleasing phenotype. His Simmental dam, KBHR IR/JLN
ASTORIA G119, is a great young donor with an elite genetic profile.
“PRIMETIME represents unparalleled opportunity to add
efficiency, muscle, and marbling to every HOLSim calf he sires. Whether selling
day-old beef on Holstein calves or feeding them through harvest, Primetime’s
genetics are designed to enhance marketability and profitability,” says bull
owner John Irvine of Irvine Ranch.
Located in Manhattan, Kansas, Irvine Ranch’s core
business is providing beef genetics and customer service to a progressive and
growing number of beef production enterprises. The herd’s genetic base has developed
over several decades of disciplined and systematic selection for traits of
economic value to their customers.
Purchasing semen from Holstein Marketplace Sires is
simple. Order online or over the phone with your credit card and have semen
shipped directly to your doorstep. Buy online by visiting www.holsteinusa.com/marketplacesires, click
the red “Buy Now” button, fill in number of units you would like to purchase,
and check out using our secure online system. Orders may also be placed by
calling customer service 800.952.5200 or contacting a Holstein Association USA
regional sales representative.
Contact Holstein Marketplace Sires Manager Timothy Ziemba by email at tziemba@holstein.com or call 315.730.3312 for
questions, further information, or bulls to consider for the program.